The client needed more than a new website; like many legacy firms in the alternative assets space, they had skated by for 2+ decades with no discernible brand. In order to present a compelling website experience, they first needed to define their value proposition and personality.

I began with a suite of stakeholder interviews and an in-depth competitive audit to identify their differentiators. I then crafted a new brand narrative for the firm, emphasizing their legacy of experience and partnership.

From there, I rolled the new story out across an entirely new website, digging into the details of their four different investment strategies and five differentiating pillars.

More than six years later, the website still reads and looks the same as it did the day my team launched it. By crafting an authentic story, we created something enduring and took a global player with a rich but untold legacy from zero to branded powerhouse in a matter of months.