curate

imagine that marketing is 90% curation.

Both are full of treasures. Some of them are always on display. Some come in and out of rotation depending on the season. Both have a magnificent story to tell.

Your team needs someone who can listen intently, strategize efficiently, (self-)direct innately and curate your brand like a modern masterpiece.

How is your brand like the Louvre museum?

strategic imagining is the art and science of starting at the right point and going in the right direction.

I bring 10+ years of branding, marketing and communications experience across B2B, B2C and nonprofit.

My experience ranges from global private equity fund-of-funds to startup kombucha producers to medical device CRMs to urban planning.

I have built brands from the ground up, overhauled outdated value propositions, freshened up narratives, crafted internal comms campaigns and written everything from brand anthems to websites to ad headlines.

In addition to strategy and writing, I have extensive experience directing teams, interfacing with clients, selling my work and managing projects.

download my resume
request work samples

example clients

I have touched every facet of the creative process.

I have experience directing teams, managing projects, engaging with clients, selling the work, writing the work, strategizing the work and—above all—listening and imagining.

I am a self-starter who galvanizes others to bring great ideas to life.

expertise

brand strategy & messaging

website strategy, architecture & messaging

print collateral & marketing decks

video concepting & creative execution

social & email campaigns

thought leadership & content curation

press releases

industries

private equity

investment banking

crypto

data & AI

SaaS

manufacturing & logistics

beauty & wellness

consumer packaged goods

pharma & biotech

hospitality

nonprofit

consultancy

Marketing is as much art as it is science. If you have questions like these about your brand and marketing, we can find the answers together.

  • What is my value proposition and how do I convey it?

  • How do I distinguish myself from my competition?

  • How do I tailor my message for different audiences?

  • What channels should I be marketing through?

  • How much marketing should I be doing?

  • Where do I even start?

get in touch

  • Beginning with an information download about your company, brand and vision, I will develop the following:

    Brand narrative | A 3–4 paragraph story that articulates your value proposition in your tone of voice

    Audience messaging | A 1–2 paragraph tone-of-voice write-up and 3–5 marketing sample headlines for each audience

    Writing style guide | A short document detailing preferred writing style guide and a list of do’s/don’ts when writing copy for your brand

  • Building on your existing brand narrative and assets, I will develop the following:

    Sitemap | An interactive and editable diagram of the the pages on your site

    Content document | An editable and iterative document containing all of the copy that will go on each page of your website

    Web writing style guide | A short document detailing best practices for optimal user experience

  • Solid in your brand and web strategy but craving help with fundraising collateral or marketing campaigns? I can help you strategize creative across any of the following.

    ad campaigns // social campaigns // one-pagers & sell sheets // fundraising decks // email marketing // thought leadership // video // content calendars // etc

let’s imagine that together,
we can do anything.

start here